Our campaign draws inspiration from the Sobremesa in Spain, the birthplace of Campo Viejo. We have created a visual world that embodies the essence of genuine conversations and connections that take place at the table. Whether it's a large or small, square or round table, it's where we share authentic, spontaneous moments with our friends. The table serves as the focal point of our campaign, showcasing our product while highlighting those special moments when we gather with our friends and realize how much we enjoy being together. It prompts us to ask, "Why don't we do this more often?"

Working with a typography to create 4 handwritten fonts, that can be used interchangeably as headlines on the tabletops.

OOH Posters

Social content, using boththe tabletop creative idea & using the new fonts on imagery.

Credits
Design: Oscar Fadeli & June Frangue
Agency: CPB London